Time has gone when business man used to spend a large amount of pennies for advertisement and brand promotion. Now a days, instead of posting ads on television and newspapers companies are shifting towards social networking sites. Social media marketing is a process to boost up business and increase traffic on website by various promotional activities. These networking websites provide various organizations with a platform where social connections can be made with large number of people in few span of hours. It is a new and innovative method to generate awareness about various products among people. Social media is treated as a efficient tool for small as well as big enterprises to increase profit percentage. Social media marketing with search engine optimization can do wonder’s and bring laurels to the company’s reputation. More than hundreds of social networking websites are being used around the world and few of them commonly known are Facebook, twitter, YouTube, Instagram, LinkedIn, and Pinterest etc.
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There are many reasons to switch to social media for advertising. Few of them are:-
1) It is a fast method to get connected to large audience in lesser time.
2) Large traffic is brought on company’s website through various social networking channels.
3) Useful method to promote new business and increase sales.
4) It enhances customer’s relation with company as it increases communication.
5) It is cheaper and effective medium for growth than any other.
6) Many search engines uses common websites like Facebook and YouTube to find local or small business online. So having a good impact on social media can place you on top on different search engine’s result.
7) Customer reviews on various networking sites helps other people to decide whether to go or not for this product. Rather we can say social media provides user with a mechanism where feedback can be given.
8) It also allows enterprises to keep eye on their competitors and take required steps to exist in today’s competitive world.
9) A large amount of advertising money is saved as most of services on these websites are free. Few services are paid but one can say they are worth for every single penny paid.
10) It also helps companies to understand requirement of today’s world and work according to the likes and dislikes of people.
After reading this you must have understood the impact of social media on small and big enterprises.
How to reach the target audience?
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